In late 2011, existing client Business Navigators approached us to coordinate the new branding design of their newly expanded business. This project involved managing a collaboration of different disciplines including a Public Relations company, Web Development company and a Video and Stills Photographer. We operated as project manager as well as designer to provide a comprehensive, quality service that met the client’s wider business needs.
Initially, a redesign of Business Navigators’ logo was undertaken to refresh the existing brand and bring it up to date to reflect the recent changes to the business. Business Navigators provide guidance and training to their clients which we reflected in the new logo design and branding design. The ‘O’ of ‘Navigators’ features a directional arrow which is a twist on the more obvious compass motif. The new branding design was then applied to corporate stationery, letterhead design, compliments slips and bespoke business card designs.
From this solid foundation the new logo design was combined with the copy written by the PR team, the professionally taken photographs and the branding design which we created to produce a brand new corporate brochure design.
Attention to detail was a priority when determining the final print specification. In order to convey the ethos of the company and its leadership credentials the presentation had to exude quality. In consultation with the client we ultimately chose a high quality, matt black GF Smith board for the cover. The new branding design was then overprinted using black foil blocking.
Finally, the Business Navigators website was redesigned and rebuilt from the ground up to include a Content Management System that would allow the client to maintain the website in-house. The new website incorporated the new logo design and branding design together with a short promotional video.
Once in receipt of the raw video footage, we edited and produced the video in-house before incorporating it into the new website design.
"I would highly recommend Quentin James Design if you are looking for a partner for your business."
"His right-first-time approach saves valuable time on every project and he backs his design work with excellent advice."
"Having had the initial discussion Q came back with various options and from there on in through regular discussions he produced a website design that I'm proud of."
"A pleasure to work with and we will be using Quentin James Design again."
"The finished article was excellent and perfectly balanced for the audience involved."
"He interpreted my rather vague brief with speed, quality and an intuitive sense about what I needed."