Business Navigators Branding Design

Business Navigators provide targeted training and support to create better leaders and bring about positive organisational change across all sectors. When they decided to expand their already successful company they sought the design expertise of Quentin James Design to help them reinvigorate their branding design.

Services Provided

  • Logo & Branding Design
  • Website Design
  • Brochure Design & Print
  • Letterhead Design & Print
  • Business Card Design & Print
  • Video Production

The Brief

In late 2011, existing client Business Navigators approached us to coordinate the new branding design of their newly expanded business. This project involved managing a collaboration of different disciplines including a Public Relations company, Web Development company and a Video and Stills Photographer. We operated as project manager as well as designer to provide a comprehensive, quality service that met the client’s wider business needs.

Branding Design

Initially, a redesign of Business Navigators’ logo was undertaken to refresh the existing brand and bring it up to date to reflect the recent changes to the business. Business Navigators provide guidance and training to their clients which we reflected in the new logo design and branding design. The ‘O’ of ‘Navigators’ features a directional arrow which is a twist on the more obvious compass motif. The new branding design was then applied to corporate stationery, letterhead design, compliments slips and bespoke business card designs.

Brochure Design

From this solid foundation the new logo design was combined with the copy written by the PR team, the professionally taken photographs and the branding design which we created to produce a brand new corporate brochure design.

Attention to detail was a priority when determining the final print specification. In order to convey the ethos of the company and its leadership credentials the presentation had to exude quality. In consultation with the client we ultimately chose a high quality, matt black GF Smith board for the cover. The new branding design was then overprinted using black foil blocking.

Business Navigators Branding Design
Business Navigators Website Design

Video & Website Design

Finally, the Business Navigators website was redesigned and rebuilt from the ground up to include a Content Management System that would allow the client to maintain the website in-house. The new website incorporated the new logo design and branding design together with a short promotional video.

Once in receipt of the raw video footage, we edited and produced the video in-house before incorporating it into the new website design.