Quentin James Design has a long and rich history working within the motorsports and automotive sectors, so we were a natural fit for this project. Additionally, founder and lead designer Quentin is a former Honda Civic Type-R owner himself and jumped at the chance to design an eye-catching, informative linkable asset for Cox Motor Parts. Quentin commented: “I bought my Honda Civic Type-R new in 2004 and I can honestly say it was the best and most fun car I’ve ever owned. This project was right up my street and brought back a lot of happy memories of being behind the wheel of my Cosmic Grey Civic Type-R!”.
With the launch of the brand new 2015 Honda Civic Type-R imminent, the theme of the infographic was to chart the history of Honda’s iconic high performance sub-brand. The resulting infographic design would then be released to coincide with the official launch of the new car.
“I bought my Honda Civic Type-R new in 2004 and I can honestly say it was the best and most fun car I’ve ever owned. This project was right up my street and brought back a lot of happy memories of being behind the wheel of my Cosmic Grey Civic Type-R!”
We created a timeline type design which takes the reader from the very first Type-R model in 1992, right through to the brand new 2015 model. In keeping with the Type-R cars of old, the colour palate for the infographic was kept limited to Black, Grey, White and of course Red. All Honda Type-R cars carry red Honda badges, with normal models carrying black badging. Red was therefore the natural choice for the accent colour within the design.
With the Type-R owners community having a real eye for detail, the design and the content had to be 100% accurate. The team at Digitaloft spent a long time researching and fact checking the content. Right through the design stages, minor tweaks and updates were made as new information came to light, in part thanks to the strong owners community.
If you would like to share our infographic design, please use the embed code below:
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