Designing for the Automotive and Motorsports industries is one of our specialities. We’ve nearly two decades experience working with Manufacturer Main Dealers, Independent Service Centres and a wide range of Race, Rally, and even Formula 1 related projects.
When Kendal based digital marketing agency Digitaloft needed an Infographic Design, charting the history of the iconic Ford Motor Company performance brand ‘RS’, they called us. Digtaloft were in the early stages of planning a new content marketing strategy for their client Jennings Motor Group. The new Infographic Design was one ingredient in their carefully crafted content and Search Engine Optimisation recipe.
Quentin James Design founder and lead designer Quentin has a wealth of history with some of the more outrageous, cult classic RS models. He explains: “My Dad ran a couple of Sierra RS Cosworth’s in the early to mid 1990’s. I was lucky enough to drive one of them at the age of 17 – under STRICT supervision. I’ve also ridden shotgun in the classic Ford Escort RS Cosworth, a 2005 Ford Focus WRC Rally Car and came very close to buying a Mk1 Focus RS just a few years ago. I wish I’d bought one now, as they’ve become something of a modern classic! My most ‘exciting’ RS experience was in 1986, when at the age of 9 I was nearly squished by an out of control Ford RS200 rally car, piloted by the late Mark Lovell.”
“My most ‘exciting’ RS experience was in 1986, when at the age of 9 I was nearly squished by an out of control Ford RS200 rally car, piloted by the late Mark Lovell.”
The brief for the infographic was to chart the 48 Years Of The Ford RS culminating in the forthcoming release of the all new, all wheel drive, Mk3 Ford Focus RS. Drawing on our history with the mark and the memories and stories that these cult cars brought back, we created a fun and informative Infographic Design. The design was inspired by the classic kids card game – Top Trumps. Each ‘card’ on the Infographic displays a different RS model with it’s performance statistics including power output (bhp), 0-60 (sec) and top speed (mph). The cards were grouped into models and then years, oldest to newest, to create a timeline of the RS models.
The 48 Years Of The Ford RS Infographic Design was extremely well received and follows several other informative automotive Infographic Designs which we have created including the History Of The Mazda MX-5 and the Honda Type-R Timeline.
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