Powertech

Powertech is a brand new UK manufacturer of hand made, race bred motorcyle and automotive exhaust systems. The company is also an official Dynojet Power Commander supplier. Their fledgeling success in business is mirrored on the track, supporting up and coming motorcycle race teams.

With a proven track record in the motorsport and automotive sectors, Quentin James Design was the natural choice, even before the North West based Powertech had opened their doors for business!

This brand new company required a brand new image and the brief was simple – to help the company attract new trade and retail customers, across a range of media, with the priority in late 2009 being to help them make their mark in the motorcycle sector.

Quentin James Design helped to achive this with the creation of an eye-catching brand identity and logo design featuring a cool new character – the ‘Zorst Devil!

A new website which is aimed squarely at those riders looking to boost the performance of their bike has followed. An anticipated by-product of this project was the generation of sales of other Power Commander products, air filters and street legal exhausts.

Since the successful launch of the company we have continued to supply Powertech with creative advertising and a range of marketing literature for both trade and consumer bike shows.

More recently we’ve been helping Powertech promote their Dynojet Dynamometer services to the motorcycle rider community via social media marketing and targeted email marketing campaigns. As part of our email, Facebook and Twitter marketing strategy, we filmed, edited and broadcast this neat YouTube video.