Shortly after developing their revolutionery Enviraclean Machine, Go-Gum asked Quentin James Design to create an innovative brand identity and traditional marketing solutions to promote the new company and product ranges.
Our approach began with inventing an eye-catching logotype and overall brand identity. Once fine tuned this became the starting point for the interactive website, stationery set and corporate/product information pack.
The corporate/product information folder employs the clean, bold, sharp graphics of the brand identity which are complemented by a matt laminate finish to the folder that is smooth to the touch. Inserts were printed on an uncoated stock and the pack and its contents was printed on recycled paper. We achieved a print solution that reflected the nature of the business and one which followed Go-Gum's core environmental values.
Following the success of the original 2001 website, in late 2005, Quentin James Design was again chosen to redesigned the Go-Gum website to reflect their latest environmentally friendly product range EASY ON™. |
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